Sundsvalls gymnasiums bibliotek

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*084  $aQblb$2kssb/8
*1001 $aLeigert, Lena,$d1975-$4aut$0https://libris.kb.se/dbqt0wgx4ncs2tp#it
*24510$aMarknadsföring och kommunikation i sociala medier /$cLena Leigert.
*250  $a2., [omarb.] uppl.
*264 1$aGöteborg :$bKreafon,$c2013
*264 3$aVärnamo :$b[Elanders Fälth & Hässler]
*300  $a160 s.$bill.$c23 cm
*500  $a2. tryckning 2014
*500  $5Li$aPliktex.
*500  $aUr innehållet: Facebook, Twitter, blogg, Linkedin, Youtube, Instagram
*5058 $aKapitel 1 – Alla tiders kommunikation -- Kapitel 2 – Sociala medier på jobbet -- Kapitel 3 – Tio användningsområden för företag -- Kapitel 4 – Att marknadsföra i sociala medier -- Kapitel 5 – Var ska man finnas? -- Kapitel 6 – Kom igång! -- Kapitel 7 – Juridik, regler och sunt förnuft -- Appendix
*520  $aI boken hittar du bland annat:- Snabbguider för Facebook, Twitter, Instagram, LinkedIn och andra sociala medier- En översikt över vilka sociala medier som är användbara till vad- Handfasta råd för att bemöta negativ kritik- Trestegsraketen som får fart på spridningen- Metod för att göra en sociala medier-strategi- Grundläggande juridik kring bland annat tävlingar. Denna andra och helt omarbetade upplaga ger svar på de vanligaste frågorna och är full av goda exempel ? Hur drar man nytta av sociala medier för omvärldsbevakning, PR, kundservice och rekrytering? Vad krävs för att lyckas med kampanjer och sälj? Vilka sociala medier passar till vad, och vad är lämpligt för B2B och B2C?
*583  $5R$a20131120
*653  $aSocial media marketing
*653  $aOnline social networks
*653  $aMarketing channels
*653  $aMarknadsföring via Internet
*653  $aSociala medier
*653  $aPR
*698  $5R$a201347$bKULTUR MEDIER
*850  $aHedbergska
*852  $c658.8
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*887  $5Gbg$a{"@id":"37gj6r782bschm2","modified":"2016-10-22T08:12:04+02:00","checksum":"92152418873"}$2librisxl
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*887  $5Ja$a{"@id":"fkrh63bl3qqp7k7","modified":"2014-12-04T09:20:30+01:00","checksum":"56157827846"}$2librisxl
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*887  $5Umdp$a{"@id":"chqmj91j5hwm39f","modified":"2015-12-16T15:30:49+01:00","checksum":"57407499744"}$2librisxl
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*887  $5Z$a{"@id":"jnvfw2zp47850b3","modified":"2019-05-08T10:17:23.536+02:00","checksum":"50724683854"}$2librisxl
*900  $6100$aCarlsson, Lena,$d1975-$uLeigert, Lena,$d1975-
*950  $6650$aWeb 2.0$uWebb 2.0
*950  $6650,650$aAnvändargenererad media$uSociala medier
^